STA Digital was retained by Caring Medical to develop a digital strategy with the goal of winning top search engine rankings for searches related to the keyword “prolotherapy.” To accomplish this goal STA recommended building a new comprehensive repository of prolotherapy information called About Prolotherapy found at prolotherapy.org.
Based upon digital and search strategy research, STA Digital created the logo and brand identity, content architecture, and user experience for the new website. The site is designed to give the user a clear intuitive way to navigate and find content, and communicate clear action steps for those who are seeking this treatment. It also gives Caring Medical staff and content authors an easy and intuitive way to create, edit and manage the site content using the WordPress CMS.
STA Digital reorganized the structure of information and research formerly found across multiple Caring Medical owned websites into a single website of organized, authoritative content. In the process duplicate content was eliminated and each key topic area updated to describe current standards and best practices. This new customized content strategy has enabled web users to find prolotherapy related information more easily and has measurably increased SEO traffic 50-60% over the same time periods one year earlier. This added search traffic has also converted and increased new patient treatments at the Caring Medical clinic.