Spot Trading Website
STA Digital was initially engaged to develop strategic SEO efforts to compliment the trading firm’s college recruitment efforts. By integrating STA Digital’s digital strategy approach and their specific SEO recommendations within a new redesigned website, Spot was able to increase their organic search referral and site traffic, and experience noticeable gains in their organic search result rankings on valuable industry and recruitment keywords.
Web design and implementation
Central to Spot’s digital strategy was a new company website. STA Digital recommended and built the new website using the open source WordPress content management system. Our creative team worked closely with Spot leadership to deliver multiple web design concepts, which were refined into a final design. The final design was converted into a custom WordPress theme. All content and images were imported, entered, edited, tested and then launched in the new website. After one initial training session, the WordPress CMS enabled Spot staff to make ongoing content updates.