September 19, 2013 8:00 am
Chicago-based business and technology consulting firm STA Group, LLC announced today that it has acquired privately-held Chicago web design agency Headstand Media. STA Group—recognized as an industry-leader in the Business Architecture practice—now offers its business clientele digital strategy capabilities, along with its established business consulting and technology services.
Digital strategy is a framework that serves to define, execute, measure, manage and grow corporate digital initiatives in today’s ever-expanding communication channels. Headstand Media will take on the name STA Digital and will operate as a discrete business unit within STA Group.
“Headstand not only brings creative and web technology talent, they also have a solid track record of delivering web content strategies that optimally leverage a company’s brand,” said Tom Cumbo, STA Senior Managing Director. “Headstand offers complementary capabilities to our existing business and technology service offerings and a strategic growth opportunity for STA Group.”
Randal Birkey, STA Digital’s Managing Director commented, “A decade ago, businesses had few channels to communicate their brand. Today, with the rapid advancement of the web and social media, companies have virtually unlimited touch points with their customers that need to be managed strategically. We are pleased to join the STA family of consultants and expand STA’s offerings to provide our clients with digital strategies that align their messages and brands with their customers experience for the greatest success in the marketplace.”
STA’s digital strategy practice, along with its business consulting and technology services are featured on STA Group’s newly unveiled website (www.stagrp.com). “Our enhanced website continues to embrace our communication initiative by amplifying the importance of strategic business, technology and branding activities that foster growth in today’s hyper-competitive landscape,” said Cumbo.