January 21, 2014 2:34 pm
STEP Solutions Group, LLC of Chicago has been developing an insurance processing software as a service (SaaS) platform to the insurance industry for several years. As they bring the platform to market, they required a website that could communicate the power of their complex platform, in easy-to-understand language and infographic style visuals targeted for audiences who are seeking a straight through automated insurance underwriting business solution. These automated solutions include: origination, issue, underwriting, policy administration and claims processing that can help an insurance company bring a new product to market in as little as 16 weeks.
For several months, STA Digital worked with STEP leadership to refine their core value proposition and unique capabilities message and to organize complex technical content into a logical and navigatable format. Infographic style diagrams were developed to help communicate complex system capabilities. To facilitate the depth of content and rich visuals, the site was designed and built on the WordPress content management system to allow for easy and flexible content updates. A custom, responsive design theme was developed to ensure ease of navigation and a good user experience on virtually any device.
During early planning it was agreed that if a prospective customer had an opportunity to view and experience the power of the platform themselves, the chances of a sale multiplied. To facilitate this outcome, the primary action step for the site is to encourage site visitors to “Take STEP for a Test Drive.” As a part of the solution, analytic and measurement tools are in place to track the performance of the site in reaching it intended goals.
STA Digital seeks clients like STEP who understand their need for a digital strategy and who embrace implementing it as a key part of their future success. We desire to partner with clients over a longer term where our contributions can be measured and rewarded based upon real business outcomes. How can we partner with you?