STA Digital>About>Leadership


STA Digital has intentionally gathered team leaders with multiple interests, passions, skills and capabilities who function well in a creative and entrepreneurial environment. The STA Digital team builds their knowledge and expertise by continually learning from each other and their experiences with their diverse customer base.

Bob Petersen

Practice Co-Leader • 312.768.7402 •

Bob brings 25 years in technology and business consulting spanning strategy, solution development, implementation and ongoing execution. Bob has extensive experience in developing solutions for industries, clients and partners receptive to technology enablement at the intersection of complex business processes / models, technology, data and analytics. He has had success in developing multi-party relationships with business partners, clients and counterparties to align interests and enable strategic objectives.

Within STA Digital Bob focuses on: Business and Service Model Development, Strategic Planning, Business Development Lead, Strategic Client and Relationship Management

Benjamin Nelson

Creative Director • 312.768.7451 •

Benjamin joined the leadership team in 2007 with a background in web user interface design with Chicago firms such as, ClickCommerce and While at ShopLocal, Benjamin lead a creative team that developed several digital video viral marketing campaigns which gained notable traffic on YouTube and other video blog sites.

As STA Digital’s Creative Director, Benjamin combines this past creative visual experience with his own personal interests as a musical director, teacher and improv actor with the Second City Training Center to develop and be the on camera talent for STA Digital’s WebSmart TV.


Kyle Williams

Director of Digital Strategy • 312.768.7452 •

Since 1997, Kyle has been creating content driven sites focused on revenue generation from advertising, and search engine traffic. What started as a hobby, selling strategy guides for popular video games through, lead to the development of Survive Outdoors, an information portal on wilderness survival topics. At Headstand Media, Kyle combined his experience in search engine optimization, web marketing and content methodologies to enhance and grow client businesses.

With STA Digital, Kyle provides strategically significant advice and recommendations to clients who understand the importance of following Google’s published best practices, embrace new thinking, and make internal changes to win measurably improved business performance.

Strategies for Business

STA Digital
222 S. Riverside Plaza
28th Floor
Chicago, IL 60606

P. 312.768.7450
F. 312.896.9322

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