Search Engine Optimization
What is SEO? Search Engine Optimization is the process of increasing the quantity and quality of traffic to your website from search engines. This process includes a combination of applying both technical and creative optimization techniques to your website and other digital efforts. Technical optimization efforts include implementing an efficient site architecture, a clear and engaging user experience, and developing clean standards-compliant code. Creative optimization efforts exist at the convergence of user experience and SEO. An engaging user experience and captivating content is at the core of strong search engine rankings and these two disciplines have been merging over the last several years.
Why an SEO Strategy is Important
The typical experience of an Internet user starts with a search engine. As search engines continue to improve, so will the quantity and quality of methods users have to find new information. SEO efforts are not limited to B2C products and services. We see leads for our B2B clients that were driven organically from search engines that range from hundreds to millions of dollars. Rather than create new rules, search engines like Google adopt existing and new web standards into their algorithm when determining which site ranks higher than another. Because search engines adopt existing standards, good SEO also means a good user experience.
Our Approach to SEO
SEO is converging with user experience standards, and we believe these two disciplines have overlapped. This has always been Google’s intention, as they do not want to redo fundamental web standards for developing websites, but instead adopt existing standards in their algorithm. STA Digital provides a holistic approach, integrating an SEO strategy with a customer’s overall digital strategy and user experience design. Ongoing analytics and reporting is essential to a well executed SEO strategy. Measuring, proving and refining your SEO efforts allows companies to make the business case for further investment in digital marketing efforts.